Know anyone who sells a physical product? They need this funnel, you could split test this against their existing landing page to show them how well it does. The sales page is designed to convert, there are bump offers to increase the cart value, there are upsells and emails to increase the cart conversion. If they do not purchase they are sent the upsell and bump emails, if they do not purchase the upsell, they are sent a reason to, if they do not purchase the bump they are sent a last chance offer and then if they abandon cart…. We have a sneaky sequence to increase the cart conversions when they were nearly there, but did not quite get there.